IGN Bought Humble Bundle

The video game news organization has stepped into the game-selling arena.

By Robert Marrujo:: Humble Bundle has made quite a name for itself as a video game storefront. The company acts a charity, operating under a "pay what you want" model that offers consumers a shot at quality games for budget prices while also allowing them to spend above and beyond the asking price, all in the name of raising funds for worthwhile causes. It's seen as a win-win for gamers everyone involved.

Enter IGN, the famous video game news website. It swooped in and purchased Humble Bundle for an undisclosed amount. The move is huge, ostensibly dipping IGN's toes into the world of video game retail. It's expected that operations at Humble Bundle will be largely uninterrupted. What will change, most likely, is the reach of Humble Bundle, as it will now have much more direct access to the multitudes of readers who frequent IGN on a daily basis.

Humble Bundle co-founder Jeffrey Rosen commented on the deal via a blog post which you can read in full here. We will, however, leave you with this quote from the piece:

"John [Graham] and I started Humble Bundle from our childhood homes. When our parents found out that our 'big idea' was basically the honor system of pay-what-you-want plus charity, they braced themselves for the possibility that we might never move out. Seven years later, thanks to the generosity of over 10 million customers, we've now raised $106 million for charity. We are incredibly proud of this figure, of our team, and the Humble community which got us here."

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