The experiment has been a success.
By Robert Marrujo:: We reported back in September that Twitter was toying around with doubling the original 140-character limit of its Tweets. After allowing an unspecified group of users to play around with the new 280-character maximum, Twitter has declared the experiment to be a successful one. Now, more users will be able to get in on the action.
Here's a snippet from the blog post that divulged Twitter's experience with the trial run:
"In September, we launched a test that expanded the 140 character limit so every person around the world could express themselves easily in a Tweet. Our goal was to make this possible while ensuring we keep the speed and brevity that makes Twitter, Twitter. Looking at all the data, we’re excited to share we’ve achieved this goal and are rolling the change out to all languages where cramming was an issue.*
During the first few days of the test many people Tweeted the full 280 limit because it was new and novel, but soon after behavior normalized (more on this below). We saw when people needed to use more than 140 characters, they Tweeted more easily and more often. But importantly, people Tweeted below 140 most of the time and the brevity of Twitter remained."
The blog notes that the percentage of Tweets that came to hit the new character limit was down from 9%, clocking in at a trim 1%, instead. Along with increased user usage, Twitter was also pleased to see that the longer Tweets enjoyed greater engagement with the community, garnering more Retweets, Likes, comments, and more. The new limit won't be coming to symbol-based languages like Japanese (whose users virtually never have issues with "cramming" content).
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